Biergarten Culture is Born - Illustration by BrenB
Munich's First Beer Revolution - Illustration by Brian Coldrick
Liquid Bread for Lent - Illustration by Colm MacAthlaoich
Three of the History in the Making designs printed onto paper bags
Paulaner Oktoberfest Branding
The Paulaner chronicles were sourced from the brewery in Germany and we selected the most interesting stories for our visibility suite. The tone of all communication is informative, knowledgeable, premium and proud. Three Irish illustrators were selected who were tasked with creating illustrations to bring the stories to life.
All visibility has been produced on recycled and parchment paper to re-enforce the authenticity of the brand including framed wooden pictures for each story, a series of dripmats and postcards.