Biergarten Culture is Born - Illustration by BrenB

Munich's First Beer Revolution - Illustration by Brian Coldrick

Liquid Bread for Lent - Illustration by Colm MacAthlaoich

Three of the History in the Making designs printed onto paper bags

Paulaner Oktoberfest Branding

Client:
Paulaner
Challenge:
Communicate the history and heritage of Paulaner through a new creative platform for the brand.   Objective was to increase brand awareness of Paulaner as the premium Munich Weissbier.
Solution:
A whole new creative platform has been established for Paulaner Weissbier.  The main focus is on the unique and interesting history and heritage of the brand.

The Paulaner chronicles were sourced from the brewery in Germany and we selected the most interesting stories for our visibility suite.  The tone of all communication is informative, knowledgeable, premium and proud.  Three Irish illustrators were selected who were tasked with creating illustrations to bring the stories to life.

All visibility has been produced on recycled and parchment paper to re-enforce the authenticity of the brand including framed wooden pictures for each story, a series of dripmats and postcards.