A series of revolutions have sculpted Mexico's history. All activity was carried out in a revolutionary and guerrilla style with lots of noise and colour.
Sol generals officiated meetings in bars encouraging consumers to sign a declaration scroll to become an official member of the Sunshine Revolution. Consumers received Peso notes, which entitled them to a complimentary Sol. While meetings were in progress, drummers and Mexican flag bearers held demonstrations outside.
Campaign encompassed outdoor, ambient, online, digital, mobile & experiential elements and culminated in an authentic Mexican party in the Tivoli including Masamba drummers, rousing performance by Jape and David Kitt DJ set.